Zwift Ride Smart Bike

Global campaign for the launch of Zwift Ride smart bike.

"One Bike. Ready for Everyone" is a simple, inclusive idea that communicates Zwift Ride is not just for core cyclists, but for everyone in the family—regardless of age, ability, or fitness level.

Zwift’s mission, "More People, More Active, More Often," is at the heart of this approach.

Zwift Ride Launch :30
(Ran in six languages: USA, UK, German, French, Spanish, Italian)

Hero Photography

Sponsorship Bumper :06 | Tour de France

Site Takeovers

Our incredible cast: from dedicated road cyclists to spin class enthusiasts, they brought a vibrant and diverse mix of style and personality to set.

Giant LED set + Bolt motion control camera

Accurate

New Zwift.com homepage feat Zwift Ride

High-res advertising TV stills and hero photography are regularly used across the business for internal comms and external PR.
(e.g. shareholder meetings, office screens, media events, etc).

Zwift Hub | Product Launch

Global launch campaign for Zwift’s first smart trainer, the Zwift Hub.

'Jump On. Jump In' positioned Zwift Hub as the effortless launchpad into the Zwift experience, reaching cyclists worldwide through TV, print, digital, and social.

Sold out in the first month.

Jump On. Jump In. | Launch :30

Banners on the cycling websites

Print in the cycling magazines worldwide

Introducing Zwift Hub :15
Mid-funnel assets ran in parallel with ‘Jump On. Jump In’—a series of punchy, no-nonsense product shorts designed to get straight to the point about Zwift Hub

Ships to Your Door :06

Social GIFs served as quick-hit content in spaces like Reddit and online cycling forums

Fun is Fast | Zwift

Zwift’s first brand platform, “Fun is Fast,” launched globally at the 2019 Tour de France, catapulting Zwift into mainstream cycling culture.

The campaign ran worldwide for three years, with a new iteration launching every summer.

Zwift’s brand belief is Fun Powers Performance. When workouts are fun, time flies, you push harder, and you get stronger.

To bring "fun” to life visually, we transformed everyday homes into immersive video game worlds using giant projections. 🎮 🚴‍♂️

:30 Broadcast feat. the G.O.A.T. of cycling, Mathieu van der Poel 🚴‍♂️🔥

:06 Digital Videos

15 Digital Video. We got a bit spendy in Year 2 and licensed Fatboy Slim’s Weapon of Choice 💸🔥

Double page spreads in the global cycling magazines

Single page print in global cycling magazines

Digital :06 videos for the Triathlete audience 🏊‍♂️🚴‍♂️🏃‍♂️

We even shot with the legend Mo Farah, but ultimately decided against investing in Running as a product proposition

The campaign landed on the front cover and a ‘making of’ feature in Rouleur—a legit cycling mag

We made a pretty cool behind-the-scenes video of one of the shoots, hosted by pro cycling commentator Matt Stephens 🎬 🚴‍♂️

Fun is Fast even became an event series inside the Zwift game

Then…COVID hit, and suddenly everyone was riding indoors. Zwift subscribers went off the charts 📈 but international shoots came to a halt. With travel restrictions in place, we adapted—setting up simpler shoots, traveling safely 😷 when possible, and bringing it all to life in VFX instead of practically, thanks to our good friends at The Mill

COVID shoot… womp womp

VFX-driven Fun is Fast :30 spot for the 2021 Tour de France, featuring Go by The Chemical Brothers

:10 TdF Sponsorship TV Bumper

If you've made it this far, congrats—there was a lot to show.
Three amazingly fun years of my life. 🎉🚴‍♂️

L39ION x ZWIFT

Two homegrown Los Angeles cycling startups join forces to challenge the status quo, promote diversity, and build community in the sport of professional cycling.

Full disclosure: it’s a nine-minute watch (but it is good)

Kudos to our director, JJ Augustavo @m ss ng p eces

Zwift | Social Game Promos

Like Hulu or Netflix, Zwift regularly keeps existing riders informed of ‘what’s on Zwift’—from new map launches to special events like the month-long Tour de Zwift—to boost engagement, encourage sign-ups, and create value around their subscription.

These videos were made for YouTube, with 9:16 and 4x5 versions produced for social.

Tour de Zwift 2023

New Roads: Yumezi

New Roads: Neokyo

New Roads: Watopia Expansion 2024

New Roads: The Grade

The Home of Community Racing™

Tour de France “Tour Fever”

This Month on Zwift: January

This Month on Zwift: May

Zwift | Watch The Femmes

We ignited a movement within cycling culture and beyond, rallying fans to support the newly formed Tour de France Femmes avec Zwift and shine a spotlight on women’s cycling.

The rallying cry?

Watch The Femmes.

Setting the tone for an unstoppable movement. 💛💖🧡🔥🚴‍♀️

IRL swag and merch for fans

We created an augmented reailty Instagram filter that let fans wear a digital “Watch The Femmes” cap from anywhere, making their support shareable and amplifying the movement.

Zwift.com page

IRL @ Tour de France avec Zwift

Finish line celebrations

In-Game Zwift events and avatar swag

Pro riders across teams at the Tour de France Femmes avec Zwift—sponsored or not—proudly repping the Watch The Femmes cap and championing the movement to put women's cycling in the spotlight. 💛💖🧡🔥🚴‍♀️

Zwift | Tour de France Femmes

When we heard Zwift would be launching the Tour de France Femmes with a four-year title sponsorship in 2022, we proactively pitched a print ad to help announce it.

Zwift’s C-suite loved the concept and ran full-page ads in The New York Times, The Washington Post, the UK’s Sunday Times, and other major broadsheets’ Sports sections on the day the news broke—the final Sunday of the men’s Tour 2021 as they rolled into Paris.

Vive Les Femmes!

The full page ad ran in The New York Times, The Washington Post, The Sunday Times, The Guardian and French newspaper L’Equipe.

Zwift Academy Social

Zwift Academy is an annual competition where amateur cyclists are put to the test on Zwift for a chance to win a pro contract with a real team.

Think you’ve got what it takes to go pro? Let’s find out.

These videos were made for YouTube, with 9:16 and 4x5 versions produced for social.

Social :60 | Zwift Academy Men’s Recruitment

Social :60 | Zwift Academy Women’s Recruitment

Sign up page on Zwift.com

Ridiculous helmet-cam setup

DP just trying to blend in… 👀

Uber | Doors Are Always Opening

Uber’s first brand campaign.

It launched the idea that opportunity is everywhere, if you are willing to move. Because you know what happens when you stand still? Nothing.

Role: Creative Director*

*I was on paternity leave during production (shoot and edit) due to the project being delayed to align with Uber’s IPO

Uber | Doors Are Always Opening

Portals :15

Opportunity framed up by the iconic silhouette of the door. Simple and uniquely Uber.

Carl's Jr.

For years, Carl's Jr. has been synonymous with tasteless babe-centric advertising.

In 2017, we relaunched the brand with a top to bottom transformation, by introducing the world to fictitious founder Carl Hardee Sr. as he returns to take back his company from his douchebag son, Carl Junior.

Carl Hardee Sr. Returns | Launch Film 3mins

Twitch Livestream Teaser :30
Then we destroyed the relics of the brand's infamous past. For real. With flamethrowers and such. Live on Twitch.

The Purge Twitch Livestream | Recap Video 2mins

Baby Back Rib | :30
A few weeks later, Carl Hardee Sr. and Junior came up with the idea for the Baby Back Rib Burger. Sort of.

Allstate | Hurricane Florence

In the immediate aftermath of Hurricane Florence, Allstate ran this moving and timely response to the catastrophe.

Briefed on a Friday, concepted and executed over a weekend, shipped on a Monday, this was on air Tuesday, just 36 hours after the storm had ended.

We ran the :60 in primetime slots: Jimmy Kimmel Live, The Late Late Show with James Corden, Stephen Colbert, The Today Show, Good Morning America, and College Football.

Role: Creative Director

Still Standing :60

Allstate | Social

A series of playful pieces for Allstate’s social feed.

We had a blast making these! Our friends at Allstate were excited to try something new, and we had a great crew at 72andSunny.

A fun couple of months all around.

Fast Fix Breakdown Assistance :15

New Car Replacement :15

Easy Photo Claim :15

Allstate Agent Kevin Spann organized back-to-school supply drives in his community. #HelpingHands of Allstate

Allstate Agent Thea Collins raised money to pay for repairs at her local branch of the @bgca_clubs. #HelpingHands of Allstate

Allstate Agent Steve Blume raised over $145K for St Jude’s Children’s Research Hospital, through his love of distance running. #HelpingHands of Allstate

Renters aren’t thinking about renters insurance. To give them a friendly nudge, we created cartoons starring a squad of uninsured belongings who couldn’t even protect themselves.

Renter Insurance. Burglar :15

Renter Insurance. Big Bang :15

Renter Insurance. Dishwasher :15

Call of Duty Infinite Warfare

The perfect solution to the world gone mad? Escape to space.

Call of Duty Infinite Warfare Launch

Danny McBride steals Phelps' big moment, then gets up in his face. We ran this online to create extra hype around the game.

Guitar Hero Live

Guitar Hero returns after a five year hiatus as ‘Guitar Hero Live’.

Legit rockstar Lenny Kravitz and wannabe rockstar James Franco demonstrate what makes the game new - live crowds reacting to your skills.

LA Olympic Bid

A film to promote LA's successful bid to become the US select city for the 2024 Olympics (now confirmed for 2028).

The film was played for members of the International Olympic Committee as they visited LA for the first time and it was screened on an immersive 360º theater.

This was the first work 72andSunny made for LA24 and it set the overall tone and visual style for future projects.

LA28 Olympic Bid

Mood board that set the look for the film.

The film was played on an immersive 360-degree screen.

Samsung x Avengers

Everyone wants to Become an Avenger. Now they can.

This global campaign was a partnership between Marvel's: 'The Avengers: Age of Ultron' movie, and Samsung Mobile.

It launched with an eight-minute film (in two parts), showing Samsung sponsored athletes and their mysterious recruitment to Become an Avenger with Samsung's new Gear VR headset.

The centerpiece was a real VR experience (made in collaboration with Framestore) available exclusively on the Samsung Gear VR headset, giving fans the opportunity to Become an Avenger.

It was insane, expensive, and super fun.