Zwift | SR. Creative Director, BRAND MARKETING | 2019 - Present
Lead the in-house marketing creative team at a 300-person sports tech startup in LA, reporting to the CMO.
Built a prolific body of creative work, from major global brand campaigns to fun, inventive social content, including full-funnel projects.
Led a team of 10+ during the pandemic. After rounds of layoffs, I’m more hands-on again, which I also enjoy because I just love making things.
Promoted from Creative Director for Advertising to Senior Creative Director across all Brand Marketing.
Always pushing for creativity, constantly learning, and staying adaptable in the fast-paced, ever-evolving world of a tech startup.
Incredibly grateful to combine my passion for cycling with a senior role at an iconic cycling brand, especially one that values creativity and fresh thinking.
72andSunny LA | Creative Director | 2011 - 2019
Cut my teeth as a creative here. Promoted four times in eight years—from Jr. Art Director to Creative Director, with two years as CD.
Learned how to develop strong conceptual ideas, how to generate ideas quickly, pitch with impact, and never stop pushing and crafting in production.
Grateful for my time here; it shaped me. Amazing leadership and culture. US Agency of the Year twice while I was there.
Made campaigns for Samsung, Activision, Starbucks, Allstate, and LA28 Olympics. Shot with Messi. ⚽ 🐐 Won pitches for Uber and Zwift.
TBWA\ CHIAT\ DAY LA | STRATEGIST | 2010
Was a strategist for a year. Learned how to write a good creative brief. Got to travel around the world conducting consumer research for Visa.
Met Rob Schwartz and Jerry Gentile - who inspired and encouraged me to join the dark side and become a creative.
72andSunny LA | BRAND Director | 2008 - 2010
Landed in Los Angeles and knocked on the door of 72andSunny when it was just 35 people next to a dentist’s office in El Segundo. Worked hard. Good times.
VARIOUS LONDON AGENCIES | ACCOUNT TEAM | 2001 - 2008
Seven-year stint at some of London’s top ad agencies on the account side. Started as a Grad Trainee, ended as an Account Director.
Learned the business side of advertising and what it means to work at world-class agencies: RKCR, BBH, TBWA London, WCRS.
Made campaigns for Land Rover, Axe, Cadbury, Sky, The Sun, News of the World, Müller, Vodafone, Brylcreem, and Prudential Insurance.
Pitched my own idea for a print ad to the creatives and the CDs on Land Rover—and it got produced.
If you’re wondering…what is Zwift?
Zwift is a video game that makes indoor cycling fun.
Millions of people around the world pay a monthly fee to ride and train in Zwift’s interactive virtual worlds from home.
Since launching in 2014, Zwifters from over 200 countries have collectively ridden over 3.37 billion miles on the platform.
(4,500 of those miles? Yep, all me!)
