Zwift’s brand belief is Fun Powers Performance. When workouts are fun, time flies, you push harder, and you get stronger.
To bring "fun” to life visually, we transformed everyday homes into immersive video game worlds using giant projections. 🎮 🚴‍♂️
Double page spreads in the global cycling magazines
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Single page print in global cycling magazines
We even shot with the legend Mo Farah, but ultimately decided against investing in Running as a product proposition
The campaign landed on the front cover and a ‘making of’ feature in Rouleur—a legit cycling mag
Fun is Fast even became an event series inside the Zwift game
Then…COVID hit, and suddenly everyone was riding indoors. Zwift subscribers went off the charts 📈 but international shoots came to a halt. With travel restrictions in place, we adapted—setting up simpler shoots, traveling safely 😷 when possible
COVID shoot… womp womp
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