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Setting the tone for an unstoppable movement. 💛💖🧡🔥🚴‍♀️
IRL swag and merch for fans
We created an augmented reailty Instagram filter that let fans wear a digital “Watch The Femmes” cap from anywhere, making their support shareable and amplifying the movement.
Zwift.com page
Finish line celebrations
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In-Game Zwift events and avatar swag
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Pro riders across teams at the Tour de France Femmes avec Zwift—sponsored or not—proudly repping the Watch The Femmes cap and championing the movement to put women's cycling in the spotlight. 💛💖🧡🔥🚴‍♀️
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